Alltrade expansion creates dedicated CI division

Alltrade’s continued growth in the CI and home automation sector has seen the company unveil expansion plans for business through 2018. Changes include a new corporate structure with a specialist CI focus, several internal promotions and opening two new trade counters.

Effective immediately, the company has created two distinct divisions. One division will spearhead the company’s continued development in the CI sector, while the other will strengthen the company’s position in the distribution of IRS/Fibre equipment.

The expansion has seen several Alltrade staff move into senior management roles. Lee Harding (pictured right) has been promoted to the Board of Directors with the position of technical director for CI. Alltrade’s resident technical director Julian Hall becomes technical director for IRS, and Mark Bartlett (pictured left) becomes technical sales manager for CI.

Alltrade managing director Steve Simper commented: “As we continue to expand into new areas a decision has been made to divide the business into two distinct technical areas to further enhance our customer service and support. One area will be for the traditional signal distribution sector, commonly known as IRS, and the other will incorporate IT, networking, smart home and audio, and be referred to as CI. Our technical teams help us to stand apart from our competitors and we will continue to invest and train our already highly skilled staff across both divisions.”

Alltrade is also opening two new Trade Counters in Reading and Bolton early 2018. The new Bolton branch is Alltrade’s first dedicated to the CI technologies and brings the total number of Alltrade Trade Counters to seven.