Beko plc has announced Teresa Arbuckle as its new managing director in the UK and Ireland with immediate effect.
Teresa replaces Ragip Balcıoğlu, who moves to Turkey to take up a new role as assistant general manager/CSO international sales at Arҫelik Group, Beko plc’s parent company.
Teresa joined the company in 2011 as marketing director, with a strong history of strategy development and execution. She spent two years as group head of marketing strategy and development of premier foods and prior to this was vice president of marketing with LeapFrog.
Having led the marketing department at Beko plc for just under four years, Teresa has gained significant insight into the needs and challenges of the UK and Ireland business, the largest Beko international affiliate, the company adds. From 2011-2014 she helped create high profile multi-media TV campaigns, oversee two successful seasons of FA Cup sponsorship, and relaunch the Grundig brand back in the UK with a new range of premium major domestic appliances, Beko says.
A significant part of her role has reportedly been to work closely and consistently with key retail partners to ensure that bespoke solutions and messages are delivered to the trade across all brands in the portfolio.
Teresa said: “It’s an exciting time in the industry and I’m looking forward to leading Beko, continuing the growth of the business and evolving our product and service offering to customers. Beko plc has gone from strength to strength in recent years and this year sees the Beko brand celebrate its 25th anniversary of trading in the UK, and third year positioned as the UK’s best-selling large home appliance brand. It is an exciting time to be at the company and I look forward to the challenge.”