Belling backs Long Eaton retailer with in-store party

In Industry Events, Industry News On
- Updated

Independent retailer reports strong sales after winning national competition

Dave Rowland, MD of Long Eaton Appliances and Sara Barlow, National Field Sales Manager for Glen Dimplex Home Appliances

Cooking appliance manufacturer Belling provided a sales boosting in-store party for Long Eaton Appliance Company to mark the 21st birthday of the Belling Cookcentre range cooker.

The Nottinghamshire-based retailer won the party in a national competition, held as part of Belling’s commitment to support independents. Customers were enticed into store for food, drinks and birthday cake as part of the celebrations with the first 30 through the door receiving a free Belling gift – which included baking sets, Belling Teddy Bears and aprons.

In addition, Long Eaton Appliances was able to offer customers a week of discounts on Belling range cookers.

Dave Rowland, Managing Director of Long Eaton Appliances, was delighted with the turnout. He said: “The event was really well attended, and we had lots of sales, along with plenty of great comments from customers old and new. It is really valuable to receive this kind of support from manufacturers to help support independent retailers like us, especially at what can be a quiet time of the year.”

Jonathan Casley, of Belling’s parent company, Glen Dimplex Home Appliances, said: “The Belling Cookcentre is acknowledged as one of the forerunners of today’s domestic range cooker market and remains very popular after its revamp two years ago. The independent channel is really important to us and so we were delighted to be able to support Dave and his team at Long Eaton with this event.”

You may also read!

New space saving cooling from Amica – the FC2093

Perfect for a kitchen where space is short or as a replacement for an older appliance, Amica’s new FC2093

Read More...

Brand new slimline dishwashers from Indesit

Indesit has launched a brand new range of slimline dishwashers to offer busy families a compact everyday solution to

Read More...

“Retailers must not rely on seasonal fluctuations – leverage technology to retain and gain customers”

The ONS has today released its latest retail figures, showing a slight (and welcome) increase in purchasing power - however,

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY