BSH announces new head of customer services

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BSH Home Appliances Ltd, the home of the Bosch, Neff, Siemens and Gaggenau kitchen appliance brands, has announced the appointment of Mr. Brendan Bulfin as the company’s new Head of Customer Services in the UK.

Mr. Bulfin joined the company in December 2011 as the successor to Bernhard Vocke who held the post from 2002 to 2011.  Bernhard Vocke has now moved to BSH Head Office in Munich to run all overseas Customer Service operations for the Group.

For Brendan Bulfin, this new post is actually a return to BSH UK, which he originally joined in 2004 as National Service Manager with a brief to re-structure the UK Service Division.  In 2008, he moved to California, where he was asked to create a new framework for Customer Service in North America as the company’s first Director of Service in the USA.

Brendan Bulfin has spent his entire career in customer service roles for blue chip companies.  Before BSH, he worked in both white goods and brown goods, for companies including Thorn EMI, Granada and DHL and has broad experience of sales and service environments.

At BSH UK, Brendan Bulfin’s role is to build upon the success of the company and further support the sales and marketing divisions for all four brands.

Comments Mr Bulfin: “In this economic climate, the service support behind the product is more important than ever.  Our customers have chosen our brands and that gives us a duty to ensure that their experience of our service is memorable for all the right reasons.

Continues Mr Bulfin: “We are constantly innovating to further improve our customer service.  We need to maximise every opportunity we have to get closer to our customers because that is the key to ensuring they come back to us in the future when they are purchasing anew”

BSH Customer Service is the current holder of the prestigious TEQ Customer Service Award for the Best White Goods Service in the UK kitchen appliance industry.  Administered by Domestic & General Insurers, this is the third consecutive year that BSH has won this coveted independent industry Award.

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