Canadian supplier Danby launches in UK ahead of European expansion project

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Canadian manufacturer/distributor Danby Appliances has announced its expansion to Europe, commencing with the UK market.

The company, which specialises in developing home-comfort products such as air-conditioners, dehumidifiers and air purifiers and cooling products including wine-chillers, beverage centres, fridges and freezers, will offer a range of products across all retailer sectors via distributor Exertis.

Heading the Danby launch across the UK, including Ireland, and EU is John Welbourn.

He commented: “Danby is one of North America’s most compelling home comfort and appliance brands producing specialist products for over 70 years. Danby has a recognised heritage in design and engineering leading to numerous design firsts. In being a leading supplier of products to multiple market sectors like retail, education, healthcare and hospitality across Canada and the USA, Danby have the experience, scale and flexibility to achieve significant growth.

“In appointing Exertis, one of Europe’s largest and fastest growing distribution houses, we have a partner who offers us a proven and dynamic route to many market sectors with the relationships, capacity and desire we require to achieve our brand plans.”

Danby president Jim Estill added: “The UK is an important step in our ambition to develop and grow our European footprint. The Danby way is to offer value-added products that give our retail partners the opportunity to sell something new and exciting.

“We have a strong existing product stable aligned with new exciting technology-based products on the horizon. We look forward to building long term profitable relationships with our partners in the UK, Ireland and mainland Europe.”

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