• Cooking: It’s not just a chef’s hat you need to wear…

    By ieradmin on August 25, 2017
    A consultative, solution-based approach is needed for selling cooking appliances, writes the team from T21 How many times does a customer walk into your store, point at a cooker and say: “That’s the one I want, right now,” hand over the cash and be out of your hair in ten minutes? Once a week? Once a month? Maybe it’s rarer […]
  • TV: Talk tech in the customer’s own language

    By ieradmin on August 9, 2017
    Allow a customer to view a TV at its best and get hands on with the remote to see how it will perform when they get it home, recommends the team at T21 Do you know anyone who seriously claims to be unable to tell the difference between standard and high definition TV images – and is there any point […]
  • Laundry: Asking the right questions

    By ieradmin on August 2, 2017
    Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21 conducted some research. To be fair, it wasn’t very scientific: we just asked everyone in the office which top three features were most important to them when buying a new washing machine. Each feature was scored with three points, two […]
  • Floorcare: Clean up on your floorcare demonstrations

    By ieradmin on July 7, 2017
    Being properly prepared for a demonstration makes the world of difference, according to the industry trainers at T21 T21 has a confession to make. Here it is: we cheated! Shocking, right? Maybe we should explain… Last year, you may or may not know, we filmed four training videos at a retailer client of ours in Norwich. In one of those […]
  • Refrigeration: Cutting through the noise

    By ieradmin on June 30, 2017
    The team at T21 suggest asking the right questions so you can pick out the features which offer key benefits directly linked to a customer’s biggest needs A fridge is a fridge is a fridge. Right? Well, to anyone in the industry, no. Refrigeration is a complex category with a vast range of product variations. Not only do customers need […]
  • AMDEA announces ‘prize season’ at Register My Appliance

    By ieradmin on October 13, 2016
    From Tuesday November 1, many leading appliance manufacturers will be rewarding those customers who register their appliances, by entering them into free prize draws, industry body AMDEA has announced. Registering new machines or simply ones that they already own on www.registermyappliance.org.uk will provide the chance to win a range of luxury home and lifestyle prizes. This prize bonanza, from participating […]
  • Challenges and consistency: Robin Millwood speech from the 2013 CI(H) Suppliers’ Lunch

    By IER on December 4, 2013
    Combined Independents (Holdings) chairman Robin Millwood reflects on the past 12 months and unveils plans and priorities for the group in 2014. Below is an edited version of Mr Millwood’s presentation given at the 2013 Combined Independents (Holdings) Suppliers’ Lunch, held at The Dorchester hotel in London on December 3. “I’m sure we have many members in our organisation that […]
  • On-demand and recording features top list of consumer ‘must haves’ for TV

    By IER on November 14, 2013
    HD and 3D TV are failing to impress, as the UK’s TV viewers put digital recording, on-demand content and no monthly fees on their list of ‘must have’ TV services, according to a new report from set-top box provider Humax. The Humax ‘TV Appeal’ report, based on a survey of 2,000 UK adults, reveals insights into the top features and […]
  • CAI training update

    By IER on November 7, 2013
    Here are the latest dates and locations for training courses available from the Confederation of Aerial Industries. Basic Aerial Installation 26 & 27 November 2013: Gateshead, Tyne & Wear 10 & 11 December 2013: Watford, Hertfordshire Basic Satellite Installation 28 & 29 November 2013: Gateshead, Tyne & Wear 12 & 13 December 2013: Watford, Hertfordshire Basic Home Networking & Connectivity […]
  • IFA 2013: Pure discuss multi-room audio

    By IER on September 6, 2013
    Paul Smith and Director of Sales, Peter Blampied, discuss multi-room audio and the importance of connectivity.