Sales Training

  • Cooking: It’s not just a chef’s hat you need to wear…

    By ieradmin on August 25, 2017
    A consultative, solution-based approach is needed for selling cooking appliances, writes the team from T21 How many times does a customer walk into your store, point at a cooker and say: “That’s the one I want, right now,” hand over the cash and be out of your hair in ten minutes? Once a week? Once a month? Maybe it’s rarer […]
  • TV: Talk tech in the customer’s own language

    By ieradmin on August 9, 2017
    Allow a customer to view a TV at its best and get hands on with the remote to see how it will perform when they get it home, recommends the team at T21 Do you know anyone who seriously claims to be unable to tell the difference between standard and high definition TV images – and is there any point […]
  • Laundry: Asking the right questions

    By ieradmin on August 2, 2017
    Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21 conducted some research. To be fair, it wasn’t very scientific: we just asked everyone in the office which top three features were most important to them when buying a new washing machine. Each feature was scored with three points, two […]
  • Floorcare: Clean up on your floorcare demonstrations

    By ieradmin on July 7, 2017
    Being properly prepared for a demonstration makes the world of difference, according to the industry trainers at T21 T21 has a confession to make. Here it is: we cheated! Shocking, right? Maybe we should explain… Last year, you may or may not know, we filmed four training videos at a retailer client of ours in Norwich. In one of those […]
  • Refrigeration: Cutting through the noise

    By ieradmin on June 30, 2017
    The team at T21 suggest asking the right questions so you can pick out the features which offer key benefits directly linked to a customer’s biggest needs A fridge is a fridge is a fridge. Right? Well, to anyone in the industry, no. Refrigeration is a complex category with a vast range of product variations. Not only do customers need […]