Gorenje awarded two Red Dot Awards for new laundry appliances

In Industry News, Product News On
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Kitchen appliance manufacturer Gorenje has announced that it has been awarded two Red Dot Design Awards for its WaveActive washing machine and tumble dryer.

The laundry models, which are due to launch in the UK later this year, were two of 6,300 products entered from over 59 countries and selected by a panel of 39 judges.

The award-winning WS168LNST washing machine and DS94ILS/I tumble dryer are part of a new range of laundry appliances from Gorenje featuring the unique WaveActive drum. Distinctive for its wave-shaped composition, it provides very gentle garment treatment delivering washed and dried laundry with minimal creases, Gorenje claims.

Gorenje UK product and marketing manager Richard Mackey commented: “Our new WaveActive models are a giant leap forward in our laundry offering and have been designed down to the very latest detail by our outstanding design team based at our headquarters in Slovenia.

“As with all Gorenje products, the designers followed our brand philosophy of ‘Life Simplified’ when developing the new models and it’s fantastic that our innovations have been recognised in the form of not only one, but two Red Dot Design Awards.”

Richard added: “We can’t wait for our new WaveActive washers and dryers to reach the UK. We’re expecting them to be available towards the end of the summer and urge any retailers interested in stocking the new critically-acclaimed models to get in touch.”

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