Gorenje pushes energy efficiency to number one priority

More customers are replacing their kitchen appliances to make way for newer, energy-efficient models, according to Slovenia-headquartered manufacturer Gorenje.

Either to save money on running costs or to boost their green credentials, people are becoming increasingly aware of how impactful highly-rated appliances are.

Refrigerators with the A+++ energy efficiency rating use 60% less power than those in the A class; a significant factor that more and more consumers are becoming aware of, Gorenje believes.

Gorenje UK product manager Richard Mackey commented: “Here at Gorenje, we’ve had a noted increase in our customers asking about energy efficiency and prioritising this when it comes to the appliances they’re stocking.”

The latest MDA paper by Mintel reported that consumers are willing to pay more for smart appliances that offer cost savings. This is something Gorenje is utilising in product research and development, as well as the use of Augmented Reality, which has allowed the manufacturer to create more advanced and efficient products, the company adds.

Richard continued: “As people become more aware of their own eco credentials and how this in turn can affect their own running costs at home, the nation as a whole, is taking a move towards appliances in the higher rated categories.

“As a manufacturer, we’ve always prioritised energy efficiency and it’ll certainly be at the top of the agenda for production in 2018.”