Hisense UK has announced the conclusion of its Russia World Cup 2018TM activity by giving away three brand-new KIA Sportage cars following a competition for all customers who purchased a TV throughout the tournament.
The World Cup 2018TM sponsors and provider of the Official Television of the FIFA World CupTM, Hisense UK, worked with KIA Motors, the Official Automotive Partner of the tournament, to offer the prize. Hisense UK customers who purchased either a U7A or U9A Hisense TV during the World Cup 2018TM were given the chance to win one of three KIA Sportage cars.
Prize winner Neil Roden (pictured) said: “I feel very lucky, I loved watching the tournament from home this summer and it’s just fantastic to win such a great prize on top of that – I have to thank the guys at Hisense UK.”
Hisense UK head of marketing Arun Bhatoye said: “It was great to meet Neil today to present him with his prize. As our World Cup activity winds down after the tournament it’s been fantastic to come out today and meet a Hisense customer face-to-face. Thanks to KIA for helping us offer Neil such a great prize.
“Our activity at this summer’s tournament has been so successful and we’re really happy with the global brand exposure the tournament has offered us.”
The competition ran alongside the UK subsidiary’s Armchair Reporter campaign to activate the World Cup sponsorship. Hisense UK created the dream summer job, where one budding football writer would be paid to watch the tournament from their front room on a brand-new Hisense U7A and report on the competition’s games. The job ad received over 600 applications and was covered across several national titles.
Hisense also activated its World Cup sponsorship with a European-wide #SeeTheIncredible tour. The live-streamed events in Berlin with Benedikt Howedes, Paris with Robert Pires, Madrid with Luis Figo and London with Michael Owen, were Q&A activations which saw each football legend watch a World Cup game with local influencers and Lloyd Griffith on a 75in Hisense U9A 4K TV. Various challenges and quizzes were also used to drive engagement, as well as the chance to win a trip to the World Cup final.