Hoover announces James Martin’s Saturday Morning sponsorship

Hoover is the new sponsor of ITV’s James Martin’s Saturday Morning commencing tomorrow (Saturday, March 3 2018).

The show, filmed at James’ home, sees the popular chef cook and chat with guests from the world of food, entertainment and sport. Featuring inspirational recipes, the programme highlights delicious and deceptively simple meals that anyone can achieve at home, Hoover notes.

The two-hour programme starts at 9.30am every Saturday on ITV.

Hoover Candy Group director of brand and communications Antony Peart said: “The decision to sponsor James Martin’s Saturday Morning was made in order to boost our cooking credentials and align the brand with a programme that is relaxed and very simply but effectively demonstrates how you can create tasty dishes without too much complexity.

“The show is very topical, both with its discussion points and ingredients, so we’re hoping that it will inspire people to replicate the dishes, or even their own take on the recipes, in their own home.

“We want to reinforce our position as a manufacturer of innovative and stylish appliances and believe that positioning ourselves with a well-liked ITV show is a powerful way of achieving this.”

Hoover’s sponsorship of James Martin’s Saturday Morning will run from Saturday March 3 2018 until the end of the series in June.