Hotpoint extends dishwasher promotion

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Hotpoint has announced that it has extended its dishwasher promotion, in partnership with Procter & Gamble, to offer consumers a free six-month supply of Fairy Platinum All in One dishwasher capsules with the purchase of a dishwasher that is included in the promotion.

The promotion applies to purchases made until September 30 2018. Consumers will receive a six month supply of Fairy Platinum All in One dishwasher capsules and the promotion applies to both freestanding and built-in models and both slimline and full-sized models.

Supported by a large ATL advertising campaign, consumers can also be alerted in-store by a raft of point of sale material. In-store material is available to retailers via their Hotpoint account manager.

Hotpoint head of brand Jennifer Taylor commented: “Dishwasher ownership in the UK remains behind, when compared to other markets across Europe. We hope this promotion will raise awareness, as well as demonstrating the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food and, in-turn, increase dishwasher penetration.”

Full terms and conditions apply and can be found at: https://hotpointfreefairy.co.uk/terms-and-conditions/

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