Home and lifestyle retailer IKEA has announced that it is partnering with audio brand Sonos, in a bid to ‘enable more people to create atmosphere at home with great design, music and sound’.
Sonos research has shown that people who live together and listen to music together spend more time together at home (three hours more per week than people who don’t listen to music together). When listening to music together people feel more inspired (25%) and they feel more loved (14%), and in addition, according to an IKEA report, 65% of all Millennials play music to make a place feel like home.
The new partnership will involve IKEA and Sonos working together to ‘make it even easier for people to play any song, anywhere in the home, without interrupting the flow of daily life’, the companies say.
Björn continued: “Together with Sonos we want to democratise music and sound in the home, and we want to create products designed for how people listen together at home. By teaming up with Sonos we want to combine IKEA home furnishing knowledge with Sonos’ expertise within great home sound.”
Sonos chief executive Patrick Spence added: “At Sonos we understand the transformational power of music in the home. We believe that sound should be a considered element of home design, and together we will work with IKEA to create products and experiences that make people’s home look and sound more amazing.”
The IKEA and Sonos collaboration is a part of IKEA Home Smart. The journey of the smart home at IKEA began with the launch of wireless charging products for mobile phones 2015, followed by smart lighting launched in 2016. The exploration of sound is the third step for IKEA Home Smart.
Björn explained: “At IKEA we strive to make solutions for life at home by integrating technology into our home furnishing offer that are easy to use and affordable, thereby making smart home technology accessible to the many people.”
The IKEA and Sonos collaboration will be launched in store during 2019.