Indesit launches dishwasher promotion

In Industry News On
- Updated

Indesit has announced that it has partnered with Procter & Gamble to offer consumers up to six months’ free supply of Fairy Platinum All in One dishwasher capsules with the purchase of a selected Indesit dishwasher. The promotion runs from May 16 to July 3 2018.

The promotion applies to both freestanding and built-in models and both slimline and full-sized models. Retailers are supported with a raft of point of sale material to alert consumers in-store to the promotion.

Indesit brand manager Sara Bazeley commented: “At Indesit, we want household chores to be simple, fuss free tasks that can be shared among family members. A dishwasher is an excellent time-saver, especially as parents with young children can sometimes feel like there is an endless pile of washing-up to be completed.

“We hope this promotion will increase dishwasher penetration in the UK, as well as demonstrate the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food.”

You may also read!

AIRUNO to double warranty period on all products

Designer cooker hoods brand AIRUNO has announced that it is doubling its product warranty from two years to four. The

Read More...

Bridging the gap between online and in-store can help fight footfall decline

With the British Retail Consortium and Springboard revealing that footfall fell by 3.2% year-on-year in November, one industry commentator

Read More...

Have you got what it takes to take on the Challenge for a Cause in 2019?

Are you a brave individual who is looking for a new challenge in 2019? The Electrical Industries Charity (EIC)

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY