Indesit has announced that it has partnered with Procter & Gamble to offer consumers up to six months’ free supply of Fairy Platinum All in One dishwasher capsules with the purchase of a selected Indesit dishwasher. The promotion runs from May 16 to July 3 2018.
The promotion applies to both freestanding and built-in models and both slimline and full-sized models. Retailers are supported with a raft of point of sale material to alert consumers in-store to the promotion.
Indesit brand manager Sara Bazeley commented: “At Indesit, we want household chores to be simple, fuss free tasks that can be shared among family members. A dishwasher is an excellent time-saver, especially as parents with young children can sometimes feel like there is an endless pile of washing-up to be completed.
“We hope this promotion will increase dishwasher penetration in the UK, as well as demonstrate the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food.”