LG opens 11th UK shop-in-shop in Brighton

LG has continued its shop-in-shop expansion scheme with the opening of its latest shop-in-shop, located at Carters Domestic Appliances in Brighton. The opening joins LG’s existing UK portfolio which includes Vaughans in Cardiff; Purewell Electrical in Christchurch; HBH Woolacotts in St. Austell; Marks Electrical in Leicester; Horders in Bristol; Stellisons in Leicester; Gillmans Store in Gloucester and Built-in Kitchen Appliances in Liverpool.

The Carters Domestic Appliances shop-in-shop is the latest LG Home Appliance retail space to launch in the UK this year and the largest Appliances Shop-in-Shop ever launched by LG, the company says. The Carters shop-in-shop area showcases over 30 of LG’s latest premium home appliance products including refrigerators, washing machines, dryers and dishwashers. Ranging in price point, functionality and features the shop-in-shop will provide home appliance products to meet local consumer requirements and demand, LG adds.

LG Carters shop-in-shop 1

LG UK commercial director of consumer electronics Andy MacKay commented: “In-store demonstrations are by far one of the best ways to understand how a product works and its suitability for the customer. Carters Domestic Appliances offers the largest number of home appliance products of any LG shop-in-shop in the UK and their highly experienced staff will provide customers with live demonstrations that will reveal the values and benefits of the LG home appliances range.”

Carters Domestic Appliances director Robert Cater added: “Carters is well known to the people of Brighton for providing our customers with the best possible in-store experience. The arrival of the LG shop-in-shop is further testament to this dedication, while offering us the opportunity to expand our home appliances portfolio.”