Loewe appoints exclusive new custom install distributor

German TV and audio brand Loewe has announced that it has appointed Pulse Cinemas as its new exclusive distributor in the custom install channel, from March 5 2018.

The move comes following Loewe’s increased presence in the hospitality and specifier market, and will benefit from Pulse’s experience working closely with interior designers and integrators up and down the country, Loewe says.

Since its conception in 2003, Pulse Cinemas has hand-curated a carefully selected portfolio of high-end home cinema and custom install products. Loewe will be the sole TV brand in Pulse’s roster.

Pulse managing director Mike Beatty commented: “Our already impressive portfolio has been screaming out for a brand like Loewe. Our cinema packages now have the addition of a range of beautiful OLED TVs, which will mean our Loewe Technologies GmbH dealers and installers can finally specify a range that will give good margin and unparalleled picture quality, previously unattainable in the UK.”

Pulse technical director and business partner Kapes Patel added: “Loewe will give installers the extensive menu options, meaning the screens can be calibrated for any room conditions to give the ultimate picture quality.”

Loewe sales director Alan Whyte commented: “We are very excited about our new partnership with Pulse Cinemas. Pulse has strong relationships with the key players in the UK custom install market together with a deep knowledge of the integration technologies which will make it easy for installers to add Loewe’s state-of-the-art and beautifully crafted TVs to projects.”