Long-time Brabantia director Ab van Houdt joins Rank Sharp Industries

After 32 years at housewares brand Brabantia, most recently as executive director based in the Netherlands, Ab van Houdt is joining Rank Sharp as global brand and commercial director.

In his new role, Ab will oversee Rank Sharp’s expansion programme including the global roll out of the Brabantia Appliances range – a collaboration between Brabantia Netherlands and Rank Sharp Hong Kong that launched in 2011.

Rank Sharp founder Ellian Perch commented: “We are very excited to welcome Ab to the team. Not only does he have over 30 years of experience within the Brabantia family, but he was also instrumental in developing the partnership between Brabantia and Rank Sharp.

“He is the perfect person to help us expand our business, while ensuring that the Brabantia DNA and brand culture remain at the forefront of our vision for the appliance range. I believe this cements the unique relationship between the two organisations.”

Ab Van Houdt added: “The Brabantia Appliance range truly embodies the Brabantia values and I am excited to be joining the Rank Sharp team to help the business take their next steps into the future. When this partnership first began, I could never have imagined the incredible success we would achieve. Rank Sharp have delivered an exceptional range of products that lead the way in both design and performance. I can’t wait to see what we can accomplish next!”