Mitchell & Brown dreaming of a white Christmas

In Industry News, Product News On
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Following retailer demand, Bolton-based TV company Mitchell & Brown is now extending its range of white TVs – the first of which, a 40in Smart TV with Amazon Prime, is available in time for Christmas.

The very first white M&B TVs to hit the market earlier this year were two 32in models, one of which featured DVD.

Mitchell & Brown purchasing director Dan Brown said: “Our retail customers were so delighted with the first white product and have asked us to extend it. And, as we pride ourselves on listening to our customers, we are adding a new range of six models ranging from 24in right up to 40in screens, through the first quarter of 2019.”

These new white TVs will be available to independents through nationwide sales company Big Red Sales, which started handling the Mitchell & Brown brand earlier this year.

Big Red founder John Reddington commented: “We are delighted by the move which will make Mitchell & Brown the only TV brand offering white TVs backed by a seven-year warranty, two things which I am sure will make them highly attractive to consumers.”

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