ONS retail figures reveal strong Christmas online sales may compensate for patchy High Street performance

In Industry News On

December’s Office for National Statistics (ONS) retail sales estimates, released today, reveal online sales boomed by 13.9% YOY; and 2.9% over November’s sales figures, which include Black Friday. By contrast total retail sales sales slumped -0.9% against November’s; though they did show an unexpected 3.7% rise on 2017’s December results.

The home delivery experts ParcelCompare says internet sales once again bagged 20% of the entire retail market. ParcelCompare’s Head of Consumer Research, David Jinks MILT, says: ‘It does very much look as if Santa has made a big switch to online sales to help source everyone’s gifts this Christmas.’

But there was hope for some of Britain’s favourite High Street names, says David: ‘Encouragingly for Britain’s beleaguered department stores, their online sales soared in December. Department stores saw an online increase of 12.8% YOY and a whopping 17.8% against November.’

Concludes David: ‘There seems to be a consensus amongst consumers that Black Friday offers, at least online, lost some of their gloss this November. Clearly home shoppers hung on and made the most of competitive December prices online. E-commerce sales could well have averted a very poor Christmas for some of our most loved retailers.’

You may also read!

Beko plc announces appointment of new marketing director

Beko plc has announced the appointment of its new marketing director, Vijay Bhardwaj. Vijay joins the home appliance company to

Read More...

PIEGA launches its first wireless loudspeakers

PIEGA's Premium Wireless series consists of three wirelessly controllable active loudspeakers plus the “PIEGA connect” interface. The small and

Read More...

Leisure preps a new three-year guarantee promotion

Leisure, the brand for creative cooks, is exclusively offering customers of Euronics retailers the chance to upgrade their range

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY