Quiet Mark, the universal symbol and system of support for consumers and industry, to help transform the aural environment, has announced the appointment of Anna Cox as senior brand development manager.
Anna will be responsible for driving the growth and expansion of the Quiet Mark brand as it evolves into the next stage of its growth in its UK home market and into Europe and the US.
Anna joins Quiet Mark from Electrolux Major Appliances, where she delivered upon key objectives for brand, consumer and trade marketing, having entered the business in 2009. She was responsible for driving growth and category share within John Lewis Partnership for major appliance brands – AEG, Zanussi and John Lewis. Part of her role involved optimising brand stand-out with Quiet Mark, so she became familiar with the organisation and its campaign.
Anna will be collaborating with partners to ensure growth within quiet technology categories at John Lewis, Quiet Mark’s retail partner in the UK. Critically she will help deliver partnership activity for their Spring 2018 campaign – including working with all the participating brands.
Her role will develop the daily enquiries from new industries and brands to further grow the Quiet Mark message and service, across all elements of industry and home.
Anna commented: “I am hugely inspired by new ideas and technologies, and have been impressed by Quiet Mark’s campaign. Having seen the direct impact that Quiet Mark has had upon consumer’s purchase decisions, I am very excited about the power of its global potential for both brands and retailers to leverage online and in-store. Its energy and determination to get the quiet message across to industry and consumers is astounding and they have achieved so much, with 70 brands now on board in 30 categories.
“Quiet Mark also has an excellent relationship with the team at John Lewis. I love helping to optimise the John Lewis customer journey, and supporting their marketing ethos of delivering ‘extraordinary’ propositions for their loyal consumers. 2018 will see Quiet Mark and John Lewis deliver a fantastic Spring campaign, which will really inspire consumers to further understand the value and power of the quiet proposition.”
Quiet Mark founder and managing direcotr Poppy Szkiler added: “Anna is an excellent, results-driven brand and relationship builder. We look forward to her bringing her considerable experience and motivation to Quiet Mark to push forward our plan for future growth.
“She joins Quiet Mark at an exciting time, as John Lewis recently reported a clear trend in Quiet Mark products, with sales up 44% this year. Anna is a great addition to our team, nurturing our relationships with exceptional brands, so that we continue to bring the best quiet and sound-absorbing products to consumers’ attention to help transform the aural environment and quality of life.”
In July, John Lewis technology buying director Johnathan Marsh noted: “We’ve seen a clear trend in Quiet Mark products at John Lewis with sales up 44% this year. In terms of our bestselling categories, the biggest growth has been in vacuum cleaners (up 80%) whilst washing machines (up 47%), air purifiers (up 39%), fridge freezers (up 80%) and hair care (up 70%) continue to perform well. 2016 saw the launch of the Dyson Supersonic which took the beauty world by storm and we’re still seeing good sales around this product.”