Sirius Buying Group to hold debut convention at Exclusively Electrical 2018

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Electrical appliance and kitchen retail buying group Sirius Buying Group has announced that it is strengthening its involvement in trade show Exclusively Electrical, to be held at the Business Design Centre, Islington on June 12 and 13.

Sirius is aiming to use the show to make visitors aware of its array of established brands that are Approved Suppliers and the benefits to be had by their attending electrical retail members by expanding in the SDA market.

Sirius Buying Group commercial director Steve Jones commented: “We are really excited about working with Exclusively Electrical to host our UK Convention showcasing our Group for two reasons; firstly, it will be our first ever UK Convention and secondly, it provides a new platform and environment for our members to discover and explore the SDA market in more detail, and how it can become an addition to their armoury in electrical retail.”

Launched in 2015, Exclusively Electrical offers independent retailers who already sell small kitchen and domestic appliances the opportunity to establish relationships with a range of brands in one place.

The show platform is also expected to act as a starting point for other retailers who might be considering entering this sector. Since the show launched, sales of small kitchen and domestic appliances (SKA and SDA) have continued to grow, indicating a buoyant market with further development potential.

Steve continued: “We have had an incredible response from members wanting to attend our first UK Convention being hosted at Exclusively Electrical with 50 members registered to attend so far. We’ll be presenting the 2017 Group Performance to members in attendance: as presented at our Conference in Portugal in May 2018 and YTD performance for 2018.

“We plan to highlight the importance that SDA is playing in our growth as a group and the opportunities it presents if members are not already taking advantage of them. We will be working with our key SDA Approved Suppliers attending the event to present trends, products and short seminars to help further grow SDA in their business and help those who may not already be retailing SDA move into that market.”

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