Smeg and Dolce&Gabbana unite for Harrods takeover

In Industry News On

Italian brands Smeg and Dolce&Gabbana are collaborating again to take over world-famous department store Harrods. Dolce&Gabbana will this year launch its own Christmas Market in-store, running from November 2 until December 28.

Shoppers and tourists entering from the Brompton Road will view a window display featuring a Silician puppet theatre – complete with Domenico Dolce and Stefano Gabbana miniatures in marionette form. Harrods’ fourth floor will resemble an Italian piazza, strung with twinkly lights and Italian-inspired decorations. Booths will display a variety of luxury goods, including men’s and women’s clothing, gifts, accessories, toys, fragrance and fine jewellery, many of which have been designed exclusively for the store to celebrate the project.

The takeover also features products beyond fashion, hence Smeg’s involvement with the campaign. The appliance brand recently opened its own ‘shop-in-shop’ at Harrods, which stocks a wide selection of products across the brand’s large and small domestic appliance range.

To support Dolce&Gabbana’s takeover, Smeg will source three additional members of staff to help with sales of its Sicily is my Love SDA collection during this busy time of year. Smeg products will also be found in the exclusive Dolce&Gabbana penthouse suite, found on the top floor of the store.

Furthermore, Dolce&Gabbana will design the first ever Christmas window display for Smeg’s brand new retail store on Regent Street St James’s. This is due to be unveiled on November 16, during a series of late night shopping events in and around the Regent Street St James’s development.

The new store is the first of its kind for Smeg in the UK and, alongside Harrods, is the exclusive stockist of its Sicily is my Love collection and the only location in London where shoppers can get up close and personal with Frigoriferi d’Arte, hand-painted versions of the brand’s FAB28 fridge, each of which takes over 250 hours to create.

You may also read!

Online mobile sales falter as summer comes to a close

UK online retail sales held steady this August, as shopper spending achieved 12.8% growth year-on-year (YoY) according to the

Read More...

One in three retail businesses ‘not ready for golden quarter traffic’

The ‘golden quarter’ (October – December) is fast approaching, but many retail businesses are not actually ready for the

Read More...

Hoover takes home title as Sirius’ Manufacturer of the Year

Appliance manufacturer Hoover Candy has been crowned the Sirius Manufacturer of the Year for the fifth time in seven

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY