British cooking brand Stoves has announced a new partnership with cookery theatre provider Chefs on Stage, which will see its appliances used at food and drink festivals across the UK throughout 2017.
The Stoves branded stages will feature live cook demonstrations from UK celebrity chefs and bakers, including James Martin, Paul Hollywood, John Torode, Mary Berry and the 2016 Great British Bake Off champion Candice Brown.
Stoves will also be promoting the events throughout the year and supporting them with competitions to win tickets, pop-up activity at some shows and via social media, the brand adds. The chefs featuring at the events will also be providing recipes and content for the Stoves website.
Stoves head of marketing communications Jane Rylands said: “As a nation food and drink plays a huge role in how we spend our leisure time and these shows are phenomenally popular. We are delighted that our products will be seen by all these show visitors and to be working so closely with some of the nation’s best loved chefs.”