Whirlpool appoints new brand manager

In Industry News, New Appointments On

Whirlpool UK Appliances Limited has appointed Catherine Balderson to the position of brand manager for Whirlpool.

Catherine was previously customer marketing manager for the company’s new business home delivery channel, which included supporting Shop Direct and Tesco.  Prior to her time at Whirlpool, Catherine was national account manager with SodaStream.

Catherine commented: “My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business. This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and selling the benefits of the brand.”

Whirlpool UK Appliances Ltd brand communications director Ian Moverley said: “Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on-board.

“The business climate remains challenging, however, with the Whirlpool brand’s premium positioning, a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales.”

You may also read!

Strongest May growth for online retail since 2010

After a positive display from the High Street, the sun was also shining online in May, with UK online

Read More...

Dixons Carphone prepares for backlash following data breach

Dixons Carphone faces further woes when full-year results come out on June 21, according to one industry commentator, as

Read More...

Rangemaster becomes latest Approved Supplier to Sirius

Electrical appliance and kitchen retail buying group Sirius has announced that cooker brand Rangemaster has joined as an Approved

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY