Whirlpool UK Appliances invests in logistics operation

Whirlpool UK has announced a ‘significant investment’ to expand the home-delivery service of its appliances directly to the consumer.

The company already runs a direct to consumer delivery operation, and the expansion will build on the service. Whirlpool UK now offers seven-day delivery of Hotpoint, Indesit and Whirlpool branded products, with next-day delivery available on orders made before 1800 hours.

Additionally, Whirlpool UK is now also offering installation of its built-in appliances, including the Hotpoint Class 9, Indesit Aria and the Whirlpool Fusion ranges.

Whirlpool UK Appliances Limited supply chain senior project manager Karen Slack said: “The major expansion of our logistics service enables further enhancement of the customer journey, offering a complete solution and service from the point of purchase through to the final installation. For retailers, this offers a considerable advantage, raising their game in the delivery and installation services available, while being able to compete in the ever-challenging white goods environment today.”

Whirlpool UK Appliances Ltd brand communications director Ian Moverly commented: “We understand that the purchasing journey of a major domestic appliance can be complex. We want our consumers to have a professional and seamless end-to-end experience. The final ten steps of the home delivery process is the most crucial in the whole journey of purchasing an appliance; our strategy has been to realign our home delivery service to offer a smooth experience to all of our customers.”