Audio-Technica welcomes Sarah Yule as new Sales Director EMEA

In Industry News, New Appointments On

Audio-Technica Europe has announced the appointment of Sarah Yule to the position of Sales Director EMEA. Well-known in the pro-audio and consumer electronics industry, Yule joins the company from VC-backed music creation start-up ROLI, where she was Director Of Sales between 2014-2019.

Starting out as an audio engineer in her teens, Yule obtained a degree in Sound Technology from Paul McCartney’s LIPA before moving into the commercial side of the industry. She has spent the last 15 years in both international and senior sales roles at the likes of TL Audio and InMusic and at ROLI was involved in bringing the brand’s ground breaking products to market around the world; driving an impressive growth trajectory through both CE and MI retailers such as Apple, Guitar Centre and John Lewis.

With an executive MBA from Warwick Business School and credits from both Rutgers Business School and Bocconi School of Management, Yule plans to bring her experience and passion for all things audio and technology to Audio-Technica’s EMEA consumer and professional business.

Yule comments, “I am delighted to be joining such a respected company dedicated to creating products that are both premium quality and best-in-class. Audio-Technica is a brand with a respect for the art of sound, great history and strong heritage and I am honoured to be part of the team that will ensure it has an exciting and fruitful future for many years to come.”

Robert Morgan-Males, CEO of Audio-Technica Europe said: “Sarah is joining Audio-Technica at a fascinating time, as we’re continuing to see the lines between professional and consumer products blurred; we believe that Sarah’s experience and achievements can help drive growth across the business.”

You may also read!

Haier Europe launches two ‘mask sanitisation’ programmes in bid to fight COVID-19

Haier Europe has created two washing cycles to sanitise and clean PPE. Available to download now on Hoover and Candy’s

Read More...

Miro Set for Autumn Launch of New Products

Cooker hood specialists Miro are excited to launch their new brochure in September 2020 that will include an extensive

Read More...

INDESIT LAUNCHES BRAND NEW RANGE OF TIME-SAVING WASHING MACHINES

As consumer’s lives continue to get busier, appliances that save time and make household duties less of a chore

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY