Beko launches dishwashing promotion with Finish

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Home appliance brand Beko has announced a three-month promotion with Finish tablets across every single model in its dishwasher range. Retailers will be able to take advantage of the offer which allows their customers to claim free Finish tablets with the purchase of any Beko dishwasher.

The incentive begins on Thursday October 4, running until November 7, and is available to all national accounts. Branded POS and marketing materials will be supplied to all retailers, enabling them to maximise their sales opportunities, and the campaign will also be supported digitally with a dedicated campaign page and social media activity, Beko notes.

Beko Plc brand marketing manager Chris Schwegmann commented: “Everyday family life is getting ever busier and increasingly households now actively seek out a special deal when making a big purchase. We’ve had great success in the past partnering with Finish and expect to engage an even wider audience by running the promotion across our entire range. Customers won’t have to pick and choose between Beko models to benefit from our new incentive, and retailers can be confident in promoting it across all our dishwashers.

“Our appliances are packed with innovative features and technology to ensure they are as efficient as possible. Providing the three months’ worth of dishwasher tablets, gel and rinse aid is just another way go the extra mile to show families we are committed to helping them save time and money.”

To mark the launch of Beko AutoDose™ dishwasher, retailers will have another chance to gain from a new incentive from the brand. Launching on November 8 and running until December 13, the new promotion will offer customers three months’ worth of Finish gel with the purchase of a Beko AutoDose™ dishwasher, set to launch in mid-October 2018.

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