Beko takes top spot – Euromonitor

In Industry News On
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Beko is now officially the ‘number one large home appliance brand in the UK[1]’. The new accreditation is supported by data from Euromonitor, the world’s leading independent provider of strategic market research. After thorough analysis, the body was delighted to award the title to Beko noting its fantastic sales performance throughout 2018.

Head of Marketing at Beko Plc UK & Ireland Keval Shah comments: “We’re over the moon with this news that reflects a lot of hard work by the company as a whole and the consistent performance of Beko in the UK. We have been market leaders in both volume and value sales for three years now, and it is great to be able to state our number one position officially.

“2018 was a phenomenal year of trading for us, we’ve been working tirelessly to support all our channels with bespoke marketing strategies to drive sales, and it has really paid off. We are extremely grateful to all our customers for their efforts and loyalty over the last 29 years.”

[1] Source Euromonitor International Limited; Consumer Appliances 2019 ed, as per major appliances definition, retail volume sales in units, 2018 data

 

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