Spring and summer 2019 is set to bring continued growth for brands targeting outside, ancillary and multi-generational space in UK homes, according to one manufacturer.
John Welbourn is spearheading the European launch for Canada’s Danby specialist appliances in the UK. He explained: “After the summer and autumn of 2018, UK consumers will feel justified in investing in gardens, bars and outside kitchens, but also in building-on, extending up and out to provide living and social space for teenagers, stay-at-home older children and annexes for older family members. These consumers will be seeking fixtures and fittings to complement and enhance these areas that are autonomous from the main dwelling.
“For kitchen and electrical retailers this presents a second profitable tier of opportunity – the strongest example are cooling appliances. Bar fridges, compact refrigeration, both small and large specialist wine storage and additional great looking freestanding refrigeration appliances that look great and provide useful worktop space for grandparents and teens who want to make snacks and beverages in their own spaces.
“Product design will play a huge part in these decisions as nobody wants a boring white box in a bedroom, studio or bar – colour and finish, texture, thoughtfully designed functionality – products that look terrific freestanding on their own or built-under.”