FlexCare – the new level of dental care

In Industry News On

PHILIPS Sonicare, the maker of the number one sonic toothbrush brand recommended by dental professionals, has launched FlexCare, described by the manufacturer as “the best, most innovative and fullfeatured Philips Sonicare toothbrush ever”. It comes with the first-of-its-kind Philips Sonicare UV Sanitiser for sanitising toothbrush heads.
FlexCare offers personalised care settings: it has two routines: MaxCare delivers a thorough clean in three minutes, while GoCare is for a quick one minute clean in between regular brushings. Complementing them are three modes: Clean, for maximum brushing power on a daily basis; Sensitive, for those with sensitive teeth and gums; and, Massage which helps stimulate gums. FlexCare also features the new ProResults brush head with a broader sweeping motion and contour fit bristles to provide increased tooth coverage. The new brush head, combined with the patented sonic technology, is clinically proven to remove significantly more plaque than Oral-B Triumph, Oral-B Sonic Complete and Sonicare Elite, says the maker.

“We used the very latest technology to make FlexCare the best Philips Sonicare toothbrush ever, providing more adaptability to help people meet their individual brushing needs,” commented Sally Revell, marketing manager for Philips Sonicare.

In addition to TV and press advertising, the product will be supported by a nationwide demonstration campaign in commercial centres, and will be available from October 2007.

You may also read!

New MD for Groupe SEB UK&I

Will Yates has been announced as the new Managing Director, Groupe SEB UK&I, effective 1st September 2019. Will joined Groupe

Read More...

New range cooker collection from Stoves

UK appliance brand, Stoves, has today unveiled its latest innovative range cooker collection, Precision Deluxe. All the range cookers in

Read More...

Christmas comes early to KitchenAid on Wigmore Street

KitchenAid hosted a media event on 3 July to showcase the wide range of small and major appliances on

Read More...

Mobile Sliding Menu

©2018 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY