Gorenje receives award for digital sales assistant

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Kitchen appliance manufacturer Gorenje has been awarded a Golden Diggit Award for its virtual sales assistant, Anna.

At the seventh Slovenian digital communications conference Diggit, Gorenje received the golden Diggit Award in the sales category for Anna, the company’s online chat bot.

During the conference, organised by TSmedia and Marketing Magazine, awards were presented for digital solutions in 17 different categories, that make use of the digital environment in an innovative and creative way.

Gorenje UK product and marketing manager Richard Mackey commented: “We are extremely proud to be presented with a Golden Diggit Award for Anna. She is a testament to the dedication of our teams in developing the easiest possible customer journey and highest quality of customer service.”

Anna is a chat bot with advanced functionalities, who learns based on conversations, Gorenje says. She is bilingual and excels in face recognition, recognition of emotions, and even has a sense of humour, the company adds.

Anna is driven by Microsoft’s cognitive solutions and can search for products and their features in Gorenje’s information system PIMS (Product Information Management System). Thus, she can make the shopping process easier for the consumers as she assists them by comparing products and technical features and suggesting recipes and useful tips.

The 2018 Diggit Communications Conference took place on June 12 in the Grand Hotel Ljubljana, Slovenia.

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