Indesit launches laundry promotion

In Industry News, Product News On

Indesit has partnered with Ariel, offering consumers a six months free supply of Ariel Washing Liquid or Ariel 3in1 pods, with the purchase of a selected Indesit laundry appliance. The promotion runs from July 1 to September 30 2018 and supports the Indesit #DoItTogether campaign.

To support the promotion, retailers have access to a raft of point of sale material to alert and engage consumers in-store, which is available from Indesit account managers.

Included in the promotion is the Indesit Innex washing machine (BWE 101684X W UK), with the Push&Wash function, a ‘one touch’ washing solution for consumers with limited time.

Indesit brand manager Sara Bazeley commented: “We would love consumers to take advantage of this promotion to allow Indesit and Ariel to take on some of their hard work for them.

“At Indesit, we understand that life can be hectic, that’s why our appliances are designed to simplify daily life, with practical solutions created to help save the consumer time, money and effort. The Push&Wash function, available on the Indesit Innex range of laundry appliances, simplifies daily life by eliminating confusing settings.”

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