Introducing the world’s first smart cordless vacuum cleaner

In Industry News, Product News On

How will you love your Roidmi? Introducing cool, clean fun to the otherwise traditionally dull world of floorcare, the Roidmi X20 is not only the world’s first smart cordless vacuum cleaner, but also, the ultimate housemate. Powerful, low maintenance, quiet and a lover of virtually every kind of cleaning, this designer-styled neat freak doubles up as a powerful hard-floor mop, enabling homes of up to 380 square metres to be simultaneously vacuumed, wet-wiped and buffed in double quick time. Fire up the app to find out the X20’s battery status, bin fill level and filter condition and your cleaning statistics, all from the comfort of your sofa, without getting your hands dirty.

Going above and beyond to make every home effortlessly spotless, Roidmi X20 stays the distance, no matter what the cleaning challenge with a run time of up to one hour and five minutes on a single charge. Simply click the cleaner back into its magnetic wireless dock to recharge ready for its next cleaning challenge. A cordless vacuum cleaner with real efficiency and drive, it comes with the same high-tech Samsung lithium battery cells that are used in the TESLA BMS-X Battery Management System.

Of the Roidmi X20, UK & Ireland Sales Director, Geoff Johnson comments, “This is the perfect product with which to launch the Roidmi brand in the UK, as it familiarises consumers with the kind of high-quality and future-facing technologies that they can expect from the brand. As part of the Xiaomi Ecosystem, we share the same commitment to bringing innovation and style to everyday life, designing and producing products for the people who actually use them. A challenger brand with a fresh approach, we’re not just here to offer an added-value, alternative proposition, but also, to transform the vacuuming cleaning experience itself for the next generation of smart homes.”

“For too long now, the cleaning and floorcare market has often lagged behind other home technology sectors, providing little in the way of aesthetic differentiation or the intuitive, smart features that have added so much interest to other MDA and SDA product categories. With Roidmi, we hope to change things and offer retailers more opportunity to capture the consumer’s imagination and drive margin-rich sales,” added Geoff.

The ROIDMI X20 is the flagship model of a range of Roidmi cordless vacuum cleaners launching in the UK in November, with an SRP of £449.00.

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