Quiet Mark, the international award programme for excellence in low-noise technology and solutions to unwanted noise, is taking centre stage at 16 John Lewis shops for five weeks from late January.
As a longstanding retail partner of Quiet Mark, John Lewis is devoting flagship window space to raising awareness of quiet products, which help reduce noise in the home and garden.
With a focus on sound design and acoustic excellence, displays feature Quiet Mark awarded technology, washing machines, tumble dryers, food processors and kettles from electrical brands including AEG, Dualit, Dyson and Magimix.
In addition to the Quiet Mark window campaign, John Lewis is also featuring Quiet Mark awarded products prominently in its ‘Wellbeing’ themed windows across the country, which highlight products designed to help users relax and recharge.
John Lewis customer research and sales shows there is a rising consumer need for products that help keep unwanted noise to a minimum.
John Lewis technology buyer Laurence Mitchell commented: “There continues to be strong demand for Quiet Mark products with our customers and we’re delighted with the dedicated Quiet Mark windows in 16 of our shops across the UK.”
Quiet revolution gathering pace
Quiet Mark co-founder and managing director Poppy Szkiler said: “The striking new Quiet Mark store window displays at John Lewis’ flagship stores, and throughout the country, underline the strong, supportive partnership between Quiet Mark and John Lewis. They highlight a new era of sound-design for consumer technology, which is taking centre stage, as the desire for peace and quiet in a tech-frenzied world increases.
“As the noise of everyday life becomes ever more intrusive, John Lewis has recognised that quiet is highly valuable to consumers, because it naturally helps support health, wellbeing and a fundamental need for more near-silence. John Lewis Partnership is playing an integral role in understanding this, meeting a demand for quieter products and educating customers on the ways they can design the soundscape of their home with Quiet Mark approved products. If we all choose to buy quieter technology we can begin to collectively transform the aural environment.”
Major brands have increased their focus on reducing the aural impact of their products.
Dyson technical director Matthew Wilson commented: “At Dyson we don’t just obsess about how our machines perform – we also pay close attention to the way they sound. We spend £7million a week on research and development and have five in-house acoustic chambers. These enable our team of acoustic engineers to work collaboratively with other engineering teams at all stages of product development.”
Electrolux head of the electrical retail channel Luke Harding added: “With the rising trend for compact and shared living spaces, we know that consumers are becoming more conscious of excessive noise within the home and that shoppers see noise level as an increasingly important consideration when selecting an appliance.
“AEG has used advanced noise reduction technology to innovate its range across dishwashers, cooling and laundry and over 30 different products have now been awarded the international seal of approval by Quiet Mark. We are committed to ensuring that this is an area that we are continuing to innovate in across all channels, in order to combat the ongoing issue of noise within the home.”
Magimix UK marketing manager Kira Bray commented: “Magimix products are designed to be the sous-chef in the kitchen for the passionate home cook, helping make light work of a multitude of tasks and easing any unnecessary stress – including the fear of waking up the kids or missing the doorbell whilst preparing breakfast, lunch or dinner. We are delighted to have both our entire food processor and blender ranges Quiet Mark approved and excited to continue to help Quiet Mark lead the quiet revolution and grow the public awareness of noise as a pollutant.”
The organisation has worked with many international brands, rewarding their commitment to reducing the noise of appliances in the home.
Poppy Szkiler explained: “Quiet Mark has been at the forefront of the quiet revolution since 2012. It was founded in response to public complaints received by the Noise Abatement Society’s 24/7 national noise help-line, concerning the excessive noise made by household tools, appliances and the technology which surrounds us. Our independent scheme assesses acoustic performance, and tests and awards the quietest products on the market in over 40+ product categories. This helps consumers to easily identify and buy the quietest high-performance appliances and noise reduction solutions for the home, garden, work and living spaces.
“After five years, there are now over 70 Quiet Mark awarded global brands, including AEG Electrolux, BSH Bosch, Dyson, Magimix, Mitsubishi Electric, Panasonic, Philips, Samsung and Whirlpool. With so many prestigious brands recognizing the accelerated importance of acoustic design, our major retail partner John Lewis reporting strong and growing customer demand for Quiet Mark awarded appliances and electrical products, and our ground-breaking product-testing partnership with Good Housekeeping Institute for noise performance, it’s clear that the trend for quiet in electricals is gaining momentum and here to stay.
“Increasingly, consumers are seeking ways to silence the bleeps and hum of technology within the home, so that they can increase the aural comfort of their living spaces.”