LG Lounge adds new features in platform refresh

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LG has refreshed its digital solution for product training – the LG Lounge – adding new features to make product training more engaging and the online platform even more user-friendly, the company says.

The Lounge, which supplements LG’s face-to-face training programmes, ensures store staff have easy access to the latest product developments across LG’s Home Entertainment, Home Appliance and Mobile Communication divisions.

LG LOUNGE 081215

With a cleaner, fresher look, the platform can now be accessed through any device’s browser to improve ease of use, LG says. Navigation is also much simpler with the Lounge’s new modular format which also allows for easy customisation of the platform to suit each retailer’s individual needs, the company explains.

With training incentivised by prizes and credits the new training games which will now be added on a more regular basis give users even more opportunity to win credits for LG products and enter exclusive competitions. To encourage those with a really competitive streak the Lounge has added a new ‘leaderboard’ feature, which ranks the most successful participants and those that have performed the best on training modules for added encouragement. And not only will participants be able to see who is performing the best within their business but organisations can also customise the platform so users can even view the results of their rivals, LG says.

LG UK commercial director of consumer electronics Andy Mackay commented: “At LG we strive to work collaboratively with our retail partners to ensure they’re equipped with the tools and latest product knowledge to support their sales. Yet we understand that busy retail schedules don’t always allow for face-to-face training, so supplementing our training team with an easy to access platform that delivers engaging and up to date product content is key. This refresh delivers more engaging and accessible content than before and it was important that we introduced customisable features so we can be truly collaborative and enable the Lounge to be tailored to each individual retailer’s needs.”

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