Melitta® UK has launched its first ecommerce shop at melitta.co.uk – an online consumer facing platform showcasing its entire range of premium coffee machines, pour overs and accessories.
Created to give consumers a convenient and easy one-stop retail experience, the eShop will feature all products stocked by Melitta’s® external retail partners plus the added bonus of purchasing ‘exclusives’ such as the slimline Melitta® Single 5 and the retro look Melitta® Aromaboy® filter coffee machines – only available at melitta.co.uk
Offering a wide choice of products to suit all budgets, the eShop will also be stocking refurbished coffee machines at reduced prices as well as specially created Melitta® product bundles including coffee machines, coffee beans and accessories.
There is also a dedicated section for gifting ideas including specially picked ‘coffee lover gifts’ and additional exclusives for those special moments. Later additions to the eShop will include a dedicated members section whereby visitors to the online store will have access to a number of special benefits such as certain new products being made available for pre-purchase prior to their release date plus special offers and bespoke content to enhance their at home coffee experience.
Ben Malkin, Ecommerce & Digital Manager at Melitta UK says: “Our aim with the eShop was to create an easily accessible online shop that gives consumers direct access to Melitta’s entire product range as well as the opportunity to purchase exclusive coffee machines and accessories all at competitive prices. The eShop will hopefully enhance Melitta’s overall offering in addition to that of our trusted retail partners.”