Will Yates has been announced as the new Managing Director, Groupe SEB UK&I, effective 1st September 2019.
Will joined Groupe SEB in January 2016 as Sales Director, followed by his promotion to Commercial Director in June this year, and his now imminent move to Managing Director. During his tenure the business has strengthened further through key initiatives & successful product launches resulting in strong sales growth.
Will has a genuine passion for ‘Change’ through his leadership and strategic skills and the ability to stimulate sales in mature markets, through good understanding and strong partnerships.
Commenting on his new elevation, Will said “This is a fantastic opportunity in a amazing business, with great people, to further build on the successes we have seen over recent years. We will continue to deliver market leading innovation, category driving initiatives and best in class execution to further establish our leadership positions.’
Previous positions include Sales Revenue Controller (Northern Europe) and Field Sales Director Mondelez International.
Will Yates succeeds Richard Joaristi who is moving to take up a new role within Groupe SEB as VP South East Asia.