Pure takes inspiration from colour trends

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Pure has announced its Evoke D2 and D4 Mio range of digital radios with Bluetooth in a choice of seven interchangeable casings.

Taking inspiration from ‘key colour trends’, the new Evoke D2 and D4 Mio ranges are available in seven new colours; almond, aloe, cerulean, charcoal, pewter, raspberry and scarlet. The chosen colours reportedly match key trends for small domestic appliances, such as kettles and toasters, meaning consumers can match their radio to their kitchen décor. The leather effect casings are available to purchase as accessories to update the radio’s look.

Both models come with Bluetooth as standard.

Pure senior director of sales and marketing Nick Hucker said: “For many consumers, home and garden improvements are one of life’s great loves, which is why our new range comes with interchangeable casings, giving consumers that added flexibility when they next choose to customise their home.”

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