Smeg unveils commemorative window display

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The Royal British Legion is marking the centenary of the end of World War One, with Remembrance Sunday on November 11.

Joining The Royal British Legion’s 2018 Poppy Appeal, Italian appliance brand Smeg has created a commemorative display in the window of its flagship London store on Regent Street, St James’s.

Smeg’s display features specially-made Poppies surrounding a dedicatory FAB28 Fridge, which has been decorated with the Royal British Legion’s logo and campaign message. A mark of remembrance for shoppers and passers-by, the display is situated close by to where the National Service of Remembrance is held.

Smeg will donate a percentage of its in-store sales to the Royal British Legion, who provide lifelong support for members of the Royal Navy, British Army, Royal Air Force and veterans all year round, campaigning to improve their lives and also remember those whose lives were lost at war.

Smeg head of marketing John Davies said: “We are so proud to officially be supporting The Royal British Legion this year and helping in their campaign to thank the hundreds of thousands of men, women, families and servicemen who dedicated and sacrificed their lives in the First World War.

“It’s incredibly important to look back, remember and pay our respects for the fallen. We hope we can continue to do our part to help raise further funds The Royal British Legion campaign in the future.”

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