Whirlpool names new EMEA products and brands vice president

In Industry News, New Appointments On

Norbert Schmidt has been appointed vice president products & brands of Whirlpool EMEA (Europe, Middle East and Africa). In his role, Norbert Schmidt will directly report to Esther Berrozpe Galindo, president of Whirlpool EMEA and executive vice president of Whirlpool Corporation.

Norb SchmidtNorbert commented: “I am thrilled to take on this new challenge and I look forward to working with the team to further develop Whirlpool’s marketing approach across products and brands to help reinforce and establish our product and brand leadership and to expand our expertise in the Internet of Things.

“This is an exciting time for our company and I look forward to continuing Whirlpool’s pioneering role in creating products and solutions that offer true value to our consumers and giving them the chance to live real moments that matter.”

Prior to this role, Norbert was general manager of the NAR (North America region) refrigeration business team, a position he held since late 2014. Over his 13 years with Whirlpool, he has worked across cooking, refrigeration and laundry product development, merchandising, marketing, plant operations, supply chain and engineering.

Norbert graduated in mechanical engineering at Purdue University. He holds a Master’s degree in industrial and operations engineering from the University of Michigan and an MBA from Northwestern’s Kellogg School of Business.

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